Fishers Island Sado is a fish shop that is scrupulous about the freshness and taste of fish harvested off Sado Island!

Whatever else might be said, the source of Fishers Island Sado's confidence lies in the fact that it is a fish shop that employs its own fishermen and cooks. The shop is located close to the fishing port. There is a fixed system under which as soon as the fishermen

land the fresh fish caught with their own fixed shore nets, the cooks can process them.
In addition, in order to keep fish as fresh as possible, the fishermen put fish in floe-ice as soon as they catch them. Floe-ice (sterilized sea water floe-ice) means sherbet-like frozen sea water. By putting fish in floe-ice, fish meat is made firmer than usual, and thus kept fresher. Bearing utmost freshness in mind, the fishermen do the packaging themselves and have them provided to you!

The spirit of the scrupulous fish shop!

A little ingenuity will enable you to eat almost every part of a fish, including its bones, no matter what the fish is. Fishers Island Sado works each day, with hopes to provide fish free of fear or worry whose harvesting area is clearly shown (local produce or products of Sado), and to let people know that every part of a fish is edible and no parts should be thrown away.

The company is working on developing products which everybody from small children to elderly people can enjoy eating.

An anecdote about the fish shop

The shop of Fishers Island Sado was opened on the same spot where there used to be a fish shop. An old lady, the proprietor of the shop there which the change of the times forced her to close was extremely pleased that a fish shop revived at this same place.

The places to which the fish are shipped

The fishes are chiefly shipped to pubs, Japanese-style restaurants, Italian and French restaurants located in Nagano, Tokyo and Niigata. The fishermen themselves send out fish immediately after they are harvested in the morning, so Fishers Island Sado enjoys favorable reputation that fresh fish in season are always delievered to them.

name of facility	Fishers Island Sado
website	http://fi-sado.co.jp/ 　(Japanese only)
commodities that are dealt in (sold)	Fresh fish and processed marine products
remarks column	*The products cannot be sent to overseas.